Ep 45 | Setting Business Goals

Most of us in private practice set out with the goal to help parents and babies breastfeed. All of a sudden, we find we have a private practice business in our hands. And just like those bundles of joy in the arms of the parents with which we work radiate endless potential, our business pulses with a similar potential for growth and a life of its own. Goals begin to ruminate and make their voices known. Which goal to grow? Which to hold on to until another date? This can be especially difficult when the potential seems equal for all of them. Where to begin? Setting business-related goals can be invigorating and daunting at the same time. This episode is the first part of a two-part installment on setting and reaching business goals. Our time together focuses on how we can harness the power of our internal tendencies and mesh them with the SMART goal-setting strategy. Tune in to grow with us!"And how can I set myself up to be able to execute these small tasks that are going to actually reach my big goal, you know, to bring another example from their creative worlds.” In this episode, we will cover:Why it’s important to set business related goals (03:26)The difference between business and personal goals (07:35)Setting goals using the SMART method (12:15)Comparing realistic and attainable goals (13:41)Understanding benefits and consequences (23:26)  Links and ResourcesCheck out the Lactation Private Practice Essential Course for 50+ hours learn.anniefrisbie.com/courseGretchen Rubin's book and quiz: quiz.gretchenrubin.comSMART Criteria: mindtools.com/pages/article/smart-goals.htmSubscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membershipHave an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music Thanks to our monthly supporters Emily Maize Gina Pepe Gina Pepe Sara Huddleston Sara Huddleston Allison Walsh Allison Walsh Rebecca Leese Rebecca Leese Celia Clark-Randall Celia Clark-Randall Chanelle Andrews Denise McDonald Denise McDonald Mary Muse JOC Team JOC Team Heather Bell Heather Bell Nicole Letizia Nicole Letizia Cathleen Walker Sarah Shapiro, IBCLC Sarah Shapiro, IBCLC Theresa Hardy Heather Martin Heather Martin Susan Johnson Susan Johnson Maggie Rezende Maggie Rezende Elizabeth Stapleton Elizabeth Stapleton Heather Mastro Heather Mastro Melanie Tarr Melanie Tarr Molly McMillion Molly McMillion Morenike Tyehimba Morenike Tyehimba Margot Hodes Margot Hodes Denise McDonald Denise McDonald Audrey Thompson Audrey Thompson Beth Brownstein Beth Brownstein Zee Ifan Zee Ifan Maria o Sullivan ★ Support this podcast on Patreon ★