70 | Are online courses for business and marketing worth it?

Have you ever gotten swept up in the marketing tactics of online courses and purchased one only to realize that it won’t actually work for your business?We are both guilty of falling prey to the “you have to buy this course in order to grow your business” marketing tactics and it doesn’t feel good. The thing is that most of these online courses aren’t right for lactation consultants or the way we run our private practices. Our clients are already vulnerable and we definitely don’t want to use high-pressure strategies on them during this time.In this episode, we are sharing how to know when an online course is right for you and why marketing strategies don’t work for our business. “The thing is these courses are not necessarily a good fit for what we're doing in private practice.” In this episode, we will cover:Why most marketing courses don’t work for lactation consultants (4:10)Using marketing in the healthcare field (9:59)What online courses were helpful for our business (12:15)How different courses appeal to different people (14:08) Like this episode? Want more?The LBC podcast is ALWAYS free, thanks to contributions from supporters. Every contributed dollar counts and so do our contributors — as a thank-you gift to our top-tier members, we offer monthly LIVE Deeper Dive sessions with experts and access to all previous Deeper Dive sessions — check out our upcoming Deeper Dives and become a member!  Links and ResourcesSubscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membershipUtilizing Gmail course: https://learn.withdara.com/Check out Jasmine Star: https://jasminestar.com/The Boss Project Shop: https://bossproject.com/Shondra Matto’s course on SEO: https://www.shondramattos.com/shopCome see us at the USLCA’s 2022 live conference: https://uslca.org/new_horizons_norfolk/Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.Support this podcast at — https://redcircle.com/lactation-business-coaching-with-annie-and-leah/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy Thanks to our monthly supporters Emily Maize Gina Pepe Gina Pepe Sara Huddleston Sara Huddleston Allison Walsh Allison Walsh Rebecca Leese Rebecca Leese Celia Clark-Randall Celia Clark-Randall Chanelle Andrews Denise McDonald Denise McDonald Mary Muse JOC Team JOC Team Heather Bell Heather Bell Nicole Letizia Nicole Letizia Cathleen Walker Sarah Shapiro, IBCLC Sarah Shapiro, IBCLC Theresa Hardy Heather Martin Heather Martin Susan Johnson Susan Johnson Maggie Rezende Maggie Rezende Elizabeth Stapleton Elizabeth Stapleton Heather Mastro Heather Mastro Melanie Tarr Melanie Tarr Molly McMillion Molly McMillion Morenike Tyehimba Morenike Tyehimba Margot Hodes Margot Hodes Denise McDonald Denise McDonald Audrey Thompson Audrey Thompson Beth Brownstein Beth Brownstein Zee Ifan Zee Ifan Maria o Sullivan ★ Support this podcast on Patreon ★