S05.EP11 - The No BS Guide to Strategy with Alex Smith

In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid. Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!