S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard

Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand. Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands. Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising. We also discuss digital marketing mistakes that damage brands and uncover strategies for positioning brands to become the top-of-mind choice. Don’t miss this insightful conversation that will level up your brand & marketing expertise, no matter your level.