S04.EP06 - How to Grow Brands with AI with Rob Lennon

Get ready to revolutionize your branding game with the help of AI! In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft. Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and personalization, and showcase real-life examples of successful AI integration in brand & marketing efforts. But that's not all! Rob also reveals specific tools and techniques that can be used to teach AI to embody your brand's unique voice, style, and customers. By the end of this episode, you'll have all the strategies and tools you need to take your brand to the next level with AI. We also discuss the ethical concerns related to using AI in content and marketing, and explore the potential pitfalls and mistakes that companies should avoid. Finally, we look towards the future and discuss how AI will continue to shape the world of branding and marketing. Don't miss out on this exciting opportunity to learn from the AI whisperer himself and unlock the full potential of AI for your brand. This summary was written by AI based on the transcript of the episode. How’s that for practicing what you preach!