S03.EP11 - Debunking Branding BS with Austin Franke

Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow. Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields. We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”. In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés. Now get into your corners, and welcome to the ring, Austin Franke.