S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell

The strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it. In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away. Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands. Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the new book, Big Little Legends: If you want to build a legendary brand, tune into this brilliant episode.