S02.EP18 - Branding From The Inside with Kyle Millar

What's it like working on corporate brands from the inside? In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada. Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows. If you are thinking about working in-house, or if you are just curious as to what it's like joining a large organization in their brand department, this episode is not to be missed. Previously Kyle has led leading brand roles in Unilever, Molson Coors and Capital One - so it you want to learn from someone whose been there, done it and got the corporate T-shirt, this is the episode for you.