S02.EP07 - Primal Human Desires with Nathan Hendricks

Nathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. In this episode, we explore primal human desires and how we can use that to create stronger brands. Nathan holds a bachelor’s degree in industrial design from The Ohio State University, where he majored in visual communications and cultivated an affection for industrial beer. ABOUT LPK LPK is a brand, innovation and customer experience consultancy, helping organizations build enduring brands that thrive in the emergent culture. Merging trends, insights, strategy and creativity, we create the now, near and next for B2Bs and B2Cs, startups and Fortune 50s.