In-Store Shopping Matters More than You Think, Says Perch

Would you believe that in-store shopping is more important than ever? While shoppers flocked to e-commerce sites at the beginning of the pandemic, traffic to physical stores is already back above 2019 levels. The benefit of online shopping over in-store shopping has been its ability to provide rich information and details about products and consumers, but that’s all changing. Leveraging new technologies like computer vision and IoT, physical retailers can provide the same level of product detail as ecommerce while shining a light on how consumers are interacting and engaging with brands.  Join us as we explore these ideas with: