Peter Chernin - Betting on Passion - [Invest Like the Best, EP. 263]

My guest today is Peter Chernin, who’s had a Hall of Fame career in the entertainment business. Peter ran News Corp and Fox for fifteen years between 1996 and 2009 before co-founding The Chernin Group, which has become one of the leading investment firms in the consumer space. Along the way, he has also produced a number of blockbuster films, including Titanic, Avatar, The Greatest Showman, and The Planet of the Apes Trilogy. Please enjoy this wonderful discussion with Peter Chernin.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Tegus. Tegus has built the most extensive primary information platform available for investors. With Tegus, you can learn everything you’d want to know about a company in an on-demand digital platform. Investors share their expert calls, allowing others to instantly access more than 20,000 calls on Affirm, Teladoc, Roblox, or almost any company of interest. All you have to do is log in. Visit tegus.co/patrick to learn more.   -----   This episode is brought to you by Levels. As one of their early access members, Levels was one of the most interesting products I've ever used. Levels is attempting to make continuous glucose monitoring mainstream by using real-time biosensors to see how food affects your health. Using Levels made me realize how little we understand about what's happening in our bodies. And it was the only product that ever made me willing to log food. If you want early access to become a Member of their private Beta, (the waitlist is currently at 150K+ people), use this link – levels.link/PATRICK   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:03:06] - [First question] - Business and investing lessons from producing Titanic and Avatar [00:06:44] - Defining great content and why James Cameron’s franchises have done so well [00:10:26] - Contributing factors to box-office domination of pre-existing franchises [00:12:56] - Tailwinds in his earlier career and identifying them in time to get behind change [00:16:07] - Identifying Showcase was a subscription business early on, unlike broadcast businesses [00:19:40] - Signals of passion and how powerful niche audiences can be  [00:23:24] - What a phony aggregator is and the slow dissolution of the middle market [00:27:01] - The era of unbundling and direct relationships with superfans [00:30:27] - Lessons learned from building Hulu [00:34:29] - Working with Rupert Murdoch and qualities that separate him from the crowd [00:37:07] - Defining what bravery means in a businesses sense [00:39:22] - A movie he’s made in the past decade that he’s most proud of [00:43:27] - The keys to being an effective partner to creative individuals [00:49:53] - What exists today that may change the future landscape of media writ large [00:52:19] - The kindest thing anyone has ever done for him