This Founder's App Was Going Nowhere. Now It's #1 | Internet Explorers Ep. 76

Nick Confrey’s first app was all promise, no traction—until one bold pivot changed everything. This week on Internet Explorers, the crew starts with the messy fallout from Base’s content coin launch—an experiment in onchain media that spiraled into backlash, infighting, and meme coin chaos. But the real story comes in the second half, when Nick joins the show to share how he turned a floundering generalized social platform into Tome—a viral BookTok hit that hit #1 in the App Store’s books category. Nick walks us through his journey from building for “everyone” to focusing on one deeply passionate community. Along the way, he breaks down why Tome rejects ad-based business models, how it’s building creator-first monetization, and what crypto-native lessons helped shape a product for people who don’t care about crypto at all. If you’ve ever wondered how to pivot toward product-market fit—or how to go viral without selling out—this episode is for you. This episode unpacks: Why Base’s content coin launch blew up on Crypto Twitter The cultural clash between meme coins and new creator tools How one mechanism flaw tanked Base’s experiment Why Rodeo’s TikTok virality didn’t translate into growth Nick’s early app failure and what wasn’t working How focusing on BookTok turned Tome into a breakout success The philosophy behind Tome’s anti-ad, user-supported model How Tome leverages intrinsic motivation over speculation What crypto can learn from Tome’s mainstream product strategy Why the best crypto apps might never mention crypto at all Chapters: 00:27 — Jess Returns From Vacation 01:14 — Twitter Meltdown Recap 03:44 — Base Launches Content Coin 07:06 — Mechanism Fail & Blowback 08:55 — Cynicism Killing Innovation 13:55 — What Meme Coins Reveal 20:41 — Outro: Base Drama Ends 21:44 — Rodeo’s Viral Flop 25:52 — Incentives vs. Organic Behavior 29:07 — Guest Intro: Nick Confrey 30:52 — The Pivot to BookTok 36:23 — How Tome Went Viral 40:29 — Monetizing Without Ads 43:01 — Incentives for Creativity 46:41 — Mini Apps & Remix Culture 49:34 — Growing Niche to Platform 54:35 — Tome’s Puzzle Launch 57:22 — Final Thoughts & Shoutouts 58:47 — Cozy Social, Big Lessons 01:02:29 — Crypto Growth Beyond Crypto 01:05:33 — Closing Vibes   Internet Explorers is a weekly rundown show where extremely online individuals broadly explore (romanticize, even) new consumer Internet experiences. Join us⁠ live on Twitter/X, Fridays 10am PT / 1pm ET. Seed Club Twitter: https://x.com/seedclubhq Apple: https://podcasts.apple.com/us/podcast/internet-explorers/id1756599282 Spotify: https://open.spotify.com/show/6iJk3xZoij7pVhlNbTP9qS?si=4cda0ac044dc4c6a Pods.media: https://pods.media/internet-explorers