Unlocking insights through strategic internal research

In this week’s 🎙️🔓 Insights Unlocked, the topic of trust-building through internal research took center stage. The conversation between UserTesting’s Michael Mace and Adrian Howard shed light on the significant impact of understanding internal dynamics and using UX methodologies within organizations to foster collaboration, innovation, and success. One key theme discussed was the fear of being identified when providing honest feedback within an organization. Howard, a prominent figure in UX research and leadership coaching, shared insights into this common concern. "The fear of being identified really speaks to a valid worry that many individuals face when conducting research outside the realm of consumer products," he explained. "Honest answers can sometimes hurt people, especially when those in positions of power are uncomfortable with the feedback they receive."