S5E8 Reimagining a Unified Content Experience for Customer Success with Scott Abel

Unlock the secrets of a unified content experience for enhanced customer satisfaction with Scott Abel. Known as the Content Wrangler, Scott takes us through his journey from journalism to becoming a key player in content strategy. Ever wondered why customer experience is more than just a buzzword? We unpack its multifaceted nature, shining a light on every interaction from prospective to former customers, including internal stakeholders. Scott and I discuss the often-overlooked strategic role...