Patrick Lavergne, How to Master Your Sales Calls and Close More Deals - InnovaBuzz 493

In this episode, I’m really excited to have as my guest, Patrick Lavergne from SalesChamp Academy. Pat has 20 years of experience in sales, with over 10,000 sales calls done (and counting). He began as a door-to-door salesperson and progressed to Head of Sales for a successful tech scale-up. He has been helping entrepreneurs master their sales calls since 2018.In our discussion, Pat talked to me about:Reframing our view of the "sales call" to a conversation that provides service and facilitates a purchase decisionHaving the courage to give difficult messages to self first, and othersA fresh approach to sales that feels aligned, genuine and enjoyableListen to the podcast to learn more.Show Notes and BlogThe Podcasts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe