Kim Rozdeba, Customer Obsession: What We Can Learn from Branding Queens - InnovaBuzz 568
Innova.buzz - En podkast av Dr Jürgen Strauss - Onsdager
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Our guest in this episode is Kim Rozdeba, VP of Communications at one of the top 100 global brands, and author of the new book Branding Queens. He has over three decades of strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries. His goal is to share his branding knowledge and wit with those eager to listen and learn.In our conversation Kim talked to me aboutHow brands are an important part of our culture, and can survive for thousands of years; Why brands are about how they make customers feel, not what they say or do;Why successful brands are customer-obsessed, and strive to make something bigger and better.Listen to the podcast to find out more.
