Frank Rose, The Power of Strategic Storytelling and Narrative Thinking - InnovaBuzz 490

In this episode, I’m really excited to have as my guest, Frank Rose, the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.In our discussion, Frank talked to me about:Why we are turning away from advertising and seeking more immersive entertainment experiencesHow to be strategic with storytelling in a way that engages and serves our audienceWhat he means by Narrative ThinkingListen to the podcast to learn more.Show Notes and BlogThe Podcasts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe