David Schonthal, How to Overcome People's Resistance to Innovation and Change - InnovaBuzz 470

In this episode, I’m really excited to have as my guest, David Schonthal, an award-winning Clinical Professor and Director of Entrepreneurship Programs at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity. David is also co-author with fellow Kellogg professor Loran Nordgren, of The Human Element, a book about overcoming people's resistance to innovation and change.Outside of Kellogg, David has been a practitioner of entrepreneurship, design, and innovation for over 20 years. He has spent a decade working at world-renowned design firm, IDEO, and currently serves as an Operating Partner at 7Wire Ventures, a healthcare technology-focused venture capital firm. David is a Global Advisor at Design for Ventures (D4V), a Tokyo-based early-stage venture capital fund that invests in design-led Japanese startups, and is the Co-Founder of MATTER, a 25,000 square-foot innovation center in downtown Chicago focused on catalyzing and supporting healthcare entrepreneurship.In our discussion, David talked to me about:Human behaviour that underpins the resistance to changeBeing problem-focused rather than product-focusedCo-designing solutions by framing changes as an experimentListen to the podcast to learn more.Show Notes and BlogThe Podcasts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe