The Rise & Fall of 2010s Lifestyle YouTube: From Fake Content to Friendship Breakups

Thank you to BRITA for supporting the podcast, helping us keep our deep dives going, and, of course, keeping us hydrated! Check out BRITA here: ⁠⁠https://www.brita.com.au/turnonthetaste⁠This episode is an exploration into the rise and fall of the 2010s lifestyle vlogger niche — diving into the friendship groups, content styles, and downfall of this side of YouTube.Timestamps:00:00 Intro4:32 Popular lifestyle content5:52 Alisha Marie7:26 LaurDIY8:19 What made lifestyle vloggers successful9:26 BeautyCon10:46 StyleHaul Network11:55 Friendship groups & Girls Night In15:43 Savage Squad drama19:47 Azn Girl Squad21:23 Big Bear trips24:30 The downfall of lifestyle contentFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.youtube.com/watch?v=hIZmjlhe_5w https://www.youtube.com/watch?v=LYRyJXZujCE https://www.voguebusiness.com/beauty/reinventing-beautycon-the-super-bowl-of-beauty https://www.thedailybeast.com/inside-stylehaul-the-largest-fashion-network-on-youtube-youve-never-heard-of/ https://www.wsj.com/articles/BL-269B-1989 https://www.hollywoodreporter.com/news/general-news/stylehaul-ceo-confirms-youtube-networks-745663/ https://ew.com/article/2015/07/28/youtube-girls-night-in-tour-eva-gutowski-meredith-foster/ https://www.teenvogue.com/story/eva-gutowski-meredith-foster-explains https://www.youtube.com/watch?app=desktop&v=gkCws_OwyoQ  https://www.dailymail.co.uk/femail/article-7349939/YouTube-star-eating-disorder-losing-27-pounds.html https://www.youtube.com/watch?v=wlt2Xg8qCBA https://www.youtube.com/watch?v=y-IAIvuorwo