We're All Mad Here: The UA Philosopher

Malik is one of the most fun to speak with guests we had on this podcast. He's genuinely interested and naturally curious about what can a marketer do to challenge the status quo and to create consistent growth in a competitive landscape.With his past experience from King.com and Apple Arcade, Malik is now heading UA at Moshi Kids, Malik explains that in his perspective, to be successful in marketing, one should consider marketing more as an Art than a science, comparing growth marketing to photography and art forgery.Our conversation went to various directions, allowing us to name Malik as the UA Philosopher 🎓If you want to catch up with Malik, you can find him via linkedinWe also mention the upcoming white paper we're publishing (The Cross Platform Marketer Survival Guide) that you can download here.