We're All Mad Here: The Seasonal Marketer

We are happy to have Felix Huang join us this week from Hopper. A seasoned UA manager with vast experience across several industries, from retail, and health to gaming. Now Felix shares his perspective on how similar and different the travel industry is from the other sectors. If you would like to learn more about how incrementality can be measured across multiple industries check out this article where we ran macro-level case studies to see how different companies using INCRMTNAL have been able to:1. Increase the value from advertising activities2. Eliminate redundant ad spend and3. Measuring the impossible (or at least the offline)The travel industry faces plenty of challenges when it comes to seasonality but in the last two years, it has also had to deal with the struggles of the pandemic. As well as the introduction of ATT- so how did they overcome this? Listen to this week's episode to get a deep insight into the power of diversifying your product to meet the user's needs as well as the power of the creative!If you want to follow or reach out to Felix, you can find him on LinkedIn