We're All Mad Here: The Passionate Data Scientist

We are happy to have Annica Nesty the Group Director of Integrated Intelligence at Tinuiti join us this week. In this episode, we got a much deeper understanding of the differences that lie in working for the "client-side" vs. the "agency side". And how data science plays an important role on both ends. As a data-driven individual, it comes as a surprise that Annica sees marketing as both an art and science. The art comes from the creative and innovative side that keeps brands competitive. But it's also very important to have the scientific side, to ensure that the efforts are effective in measurement, validation, and testing. She also shares the importance of being artistic in the way that science is applied as we don't live in a predictable "perfect world". Curious to hear how other professionals have answered the question of whether marketing is a science or an art.Curious to hear how other professionals have answered the question of whether marketing is a science or an art. Check out the round-up here.