We're All Mad Here: The Newborn Father Gamer

Matej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies: Pixel Federation, Rovio, Traplight, Lucky Cat, Genera Games, StarBerry, Boombit and way more.Being an expert in UA, ASO, Creatives, Monetization, and global marketing strategy Matej has some unique experience and a very awesome methodical approach to mobile game marketing.After 3 months of no sleep (no) thanks to his newly born daughter - Matej joins us for this 1:1 interview, sharing his opinions and experiences.You can check out a case study between Traplight and INCRMNTAL about measuring the impact of getting featured on the app store: https://lp.incrmntal.com/case-study-the-value-in-featuringMatej was one of INCRMNTAL's early design customers and contributed to a ton of features we developed.If you liked this interview - check out some of the other interviews we recorded with or just subscribe to our channel to get notified about the latest interviews we publish weekly.