We're All Mad Here: The Marketing Pupeteer

This week we are joined by Elina Uotinen a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing. Elina reminds us that it is important to remember that as the mobile gaming space continues to evolve rapidly and one should not settle on a “false sense of stability”. But rather keep an open mind and try different approaches and methods. Elina also goes deeper and presents the value of the scientific element when it comes to mobile marketing - from modeling to data sets. Elina shares the implicit value that incrementality has for all marketers as it's the “hidden value for your UA”.Read the case study with Traplight where we see " The Value of Featuring" https://lp.incrmntal.com/case-study-the-value-in-featuring.Are you enjoying our weekly podcasts? Subscribe so you can be the first to know when we release a new episode!