We're All Mad Here: The Incrementality Queen

Lucina Stolz a Growth Manager at Trade Republic. She joins us this week to discuss the psychology behind marketing. And how understanding this above all else will help select the right methodology to connect and attract users. Lucina also surprised us when she shared that art trumps data when it comes to marketing. She hones in on the value that storytelling has on campaign success. It is really no surprise that as humans we connect with creatives and storytelling. Especially when it comes to influencing decision-making. One of the biggest challenges for any FinTech company is to gain the trust of the consumer. Lucina shares with us the importance of virality, as it not only creates word-of-mouth but also it helps stay top of mind. Interested to know what other struggles FinTech companies face versus traditional banking companies. Check out our roundtable discussion with guest companies Tally, Tinuiti and Current. Are you enjoying this series? Don't forget to check out our previous episodes and subscribe to be the first one to know when we have a new installment!