We're All Mad Here: The Data Driven Creative

This week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketing. While we have heard time and again how quickly our industry changes he claims that one should be proactive and curious to keep up-to-date with trustful resources. Thanks again for the shoutout Pau! If you would also like to receive our monthly newsletter just sign up via our website.