We're All Mad Here: The Out of the Box Marketer

Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.Tobi is a performance marketer that thinks differently than most, and rather than throwing some budgets at the social ad platforms, he experiments with new mediums and marketing channels that the typical performance marketer wouldn't even dare to consider.From his home office in Spain, close to the beach, Tobi talks with us about his background and experience in scaling global brands while keeping his eye on the golf ball.You can check out a case study between Fastic and INCRMNTAL about measuring the impact of direct-mail (i.e. flyers) incrementality measurement hereIf you liked this interview - check out some of the other interviews we recorded with Tim Wiegels, VP Data at FreeNow, or just subscribe to our channel to get notified about the latest interviews we publish weekly.