Orchestrating Measurements: Pau Sicilia Performance Marketing @ Binance

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Pau Sicilia Performance Marketing at Binance, the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.Pau is a familiar presence for us, and this marks his third appearance on our podcast, generously sharing his wealth of knowledge with us!