Is Control the Ultimate Weapon for a Marketer ?

I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Kayzen on the topic of control in marketing. Control and transparency have been buzzwords in our industry for a while, but we’re FINALLY at a stage where marketers are adopting real control and not sudo-control. We are happy to bring the opinions of 4 industry experts who share their opinions about the conflicting powers at play, setting up the right incentives for a growth team, discussing when giving up control makes sense and so on. We hope you’ll enjoy listening to this roundtable