Exploring the Multiverse with Natalia Vasilyeva from Anzu

Welcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu.We will be discussing what the adoption of the freemium model might look like for AAA games, including how it could change the gaming experience for players and how it might affect the industry as a whole. Natalia will be sharing her insights on what game developers and publishers might need to consider if they were to adopt this model, as well as the potential challenges and benefits of making such a significant shift in the industry.Hope you enjoy the chat!