This is Not Your Parent's CRM feat. Ben Hindman, Co-founder & CEO, Splash

IBM thinkLeaders - En podkast av IBM thinkLeaders

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In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Ben Hindman, CEO, Splash, they discuss the data that drives great experiences, connecting most effectively with your customer, and how thoughtful event strategy can empower CRM and drive ROI.

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