Cannes Lions: old friends and marketing responsibly feat. Robert Schwartz & Christian Tom

How are the privacy and political implications of social media impacting this year's Cannes Lions? Is the advertising apocalypse coming? And how will the social media landscape change in the coming years? In this special edition of thinkPod recorded at Cannes Lions, we are joined by former co-host Robert Schwartz (CMO of Carat US) and Christian Tom (SVP, Strategic Client Partnerships & Global Advertising Sales @ Group Nine Media). Join our lively and robust conversation with Robert and Christian, reflecting on this year's Cannes Lions and how it has been impacted (or not) by growing consumer concerns around privacy. We dig into the importance of brand safety and how this is shifting where dollars are spent, the impact of OTT, whether a social-only strategy makes sense today, and the growing frustration of consumers upset about an uneven value exchange. We also get political as we wonder about Millennial voters, why politicians are spending substantial money on the very platforms they are criticizing, and how we may be able to get more tech savvy people involved in politics. This is a special cross-platform episode, featuring Robert Schwartz from The Human Element (presented by Carat). You can also find host Amanda Thurston on the new episode of The Human Element! Check them out at: https://www.carat.com/usa/usa-home/news-views/carats-podcast-the-human-element/ “[T]his is the Cannes of privacy implications, political implications of that, and a whole sundry lists of kind of regulatory stuff. Uh, which isn't very sexy as a creativity conference, but I think it's really top of mind for not just agencies, not just clients, but also digital platforms.” Robert Schwartz (CMO of Carat US) “What I think is particularly difficult about social media is that the rise of it has happened within such a short period. That may be we as a society, we as a people haven't found the right way to grapple with it. Where the growth of say a print as a media, or radio as a media and television had a bit more time for all of us to get used to it. And the rise of mobile phone technology and then the social media platforms kind of coinciding is unlike, from what I can tell, much else that's happened in society.” -Christian Tom, SVP, Strategic Client Partnerships & Global Advertising Sales @ Group Nine Media "[I]f they [Congress] do intervene, what we're going to get is going to be much worse for us and much harder for us to actually implement than if we just did the right thing in the first place. And I think it's interesting to think through, especially with this 2020 election coming up in the US, how do we get to a point where either the companies who are here or start to drive better behavior or we start to elect politicians who actually understand the world that we live in?" -Amanda Thurston Connect with thinkLeaders and our panelists: @IBMthinkLeaders @MandyLewToYou @robertschwartz @cltom