Unveiling truths and dispelling marketing myths | Brian Goldfarb | Tenable

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.We discuss:Why the CMO role is not all about MarketingHow to transform an organisation whilst honouring the pastWhich areas of Marketing need their myths dispelledDeepening the relationship between brand and demandMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com