The Rule of Thirds | Brian S. Rowley | Panasonic Connect
How to Grow a CMO - En podkast av The Marketing Practice - Onsdager
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Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller.Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation.Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise.We discuss:The role of marketing within Panasonic ConnectHow brand and demand work togetherThe benefits of including diverse perspectives in your teamHow to attract and keep top talentThe challenges of repositioning the Panasonic brand
