Resilience and Proactive action | Iris Meijer | Verizon Business

Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands.Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue. Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for introducing the Finish concept of “Sisu” to Verizon.We discuss:Her marketing philosophy and the Sisu mindsetHow Verizon Business positions itself and solves customer problemsTranslating B2C awareness into a B2B propositionThe importance of brand marketing vs demand gen