Reimagining a global brand | Milesh Gogad | Indegene

Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way.Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020.We discuss:The role of marketing and how it is used at IndegeneHow to articulate the value of brand to your leadership teamWhat building a purpose-driven brand is all aboutHow to implement and build strong team culture