Marketing with speed and agility | Peter Alexander | Check Point Software

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally. Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales. He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.We discuss:How to structure a team to fulfil the role of marketingThe value of behavioral science in marketingThe best ways to approach testing creative ideasHow data supports the challenge of ‘moving fast enough’