Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO | Part 1 

In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship and a gifted copy of The 21 Irrefutable Laws of Leadership, to a teenage love of punk rock and noir fiction.  Brendan reflects on the power of mentorship, why his five-year career plan never changed, and how music helps him manage energy and mindset. He opens up about discipline, adaptability, and why his dream alternative career might just involve a fast-paced kitchen.  How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.