Embracing marketing’s constraints | John Watton | VMware
How to Grow a CMO - En podkast av The Marketing Practice - Onsdager
Kategorier:
John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle. John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands.We discuss:Marketing a brand's vision for the futurePowerful marketing philosophies to flourish sale pipelinesHow to maximise your time with stakeholdersThe hallmarks of a strong working relationship
