Building world-class marketing teams | Jill Murray | Arcadis

Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business. Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey.We discuss:The role of sustainability and purposeArcadis' approach to driving demand and balancing brandHer approach to building world-class marketing teamsHow to nurture teams in challenging environments