Episode 17 - The Application of AI to Sales and Marketing

Marketing and sales have transformed over the years. What was once cold calling and email drip, has transformed into chat bots that engage with customers all across the world.  In this episode of hello, Human, we will be diving deep into the application of AI into sales and marketing. Today we’re talking with Anu Shukla about the history, the implications, and the ethics involved in AI integration into marketing strategies. Anu is a four-time CEO and founder with two exits to date over $300 million. Co-Founder and executive chairman of Botco.Ai, Anu Shukla, is an industry pioneer in the marketing automation space. She’s an industry expert and is transforming the way businesses communicate with their new and existing customers. Analyzing conversations, learning about a business; processes, and understanding a customer wants and needs is the very base of successful marketing automation. Talking Points: Anu’s background and journey into technology The transformation of AI in marketing and where it is going How Botco.ai is using and applying data and AI to create intelligent chat solutions Automation is an enabler and not a destroyer of the workforce Anu’s involvement with Elevate VC  What excited Anu about AI in marketing and beyond Anu’s advice for the next generation of leaders Resources/Links:  Botco.Ai FortressIQ  If you enjoyed this episode, subscribe and check out our series at fortressiq.com/podcast. Thanks for joining us today on hello, Human.