Heard @ Harvard Episode 6 - Marketing and Brand Purpose

In episode 6 of Heard @ Harvard, we sat down with two of the brightest minds in B2B Marketing. Cat Dutton, Global Vice President of Marketing at Atos and Andrew Last, MD, Marketing, here at Harvard. The conversation kicked off with a discussion around Cat and Andrew’s personal experiences of the year and the impact it has had on their work, which then led into a broader chat around how they think this years’ events have changed B2B Marketing. We discussed the rise and importance of brand purpose, as well as who is currently doing it well and looked to the future to chat about what 2021 looks like for brands and agencies a like.