Owning Digital Transformation: How brands can win the revolution, informed by Microsoft’s own transformational journey

Does your marketing team have the knowledge it needs to cope in a world that is already feeling the disruptive impact of Artificial Intelligence? AI is changing the way marketing happens – and it’s too important to leave to the data scientists.Without understanding the basics of how AI works, you risk misunderstanding your markets, customers and their motivations, argues Ray Fleming, Higher Education industry leader for Microsoft Australia.