Alexander von Schirmeister: Marketing’s biggest friction point

He’s got a marketing track record that spans more than 25 years at the helm of some of the world’s largest and most successful brands and yet, for Alexander von Schirmeister, successful marketing comes down to one simple thing: Good gut instinct.“I think people sometimes forget some of the old cliché basics of the 80/20 rule,” he said. “If there’s 7,000 tools, that’s great, but if you have two or three that work for you, just stick to those two and three. That’s where the notion of good instinct comes in.”Like what you hear? Remember to rate us, leave a review and tell a friend.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io