How Digital Twins Will Upend the Customer Experience

Today, we are exploring the emerging world of digital twins — particularly twins of a customer — with Gartner Global Chief of Research Chris Howard and Gartner VP Analyst, Michelle DeClue, on the retail-consumer goods industry team and cross-practice leader on the subject. They parse out how to define a customer, what makes a digital twin and how the relationship between the two could revolutionize the customer experience — from predicted actions and reduced friction to enhanced personalized experiences. Dig Deeper Download: 2024 Emerging Tech Impact Radar https://gtnr.it/3UbiIH0  Download: Gartner Top 10 Strategic Technology Trends for 2025 https://gtnr.it/3Ag0Y6q