Trends in Unified Communications, Challenges Customers Face in Leveling Up Business Comms, and What’s Ahead for Mitel

In this episode of the Futurum Tech Webcast, Interview Series, I’m joined by Martin Bitzinger, Senior Vice President, Product Management for Mitel, who oversees Mitel’s product portfolio and product marketing, including UC platforms, applications, and devices for a conversation about trends in Unified Communications (UC), the many challenges customers face in leveling up their business comms, and a look at what’s ahead for Mitel. Mitel is an industry stalwart, with a long history, a reputation for a laser focus on innovation, and its deep penetration in enterprise telephony. Our conversation today covered the following: Industry trends that we’ve seen emerging over the course of the last couple of years, and specifically some of the trends that Martin and his team at Mitel are leaning into. We explored business problems and communication challenges that customers face today in a world of hybrid work and what is often a distributed workforce, and some of the business problems Mitel helps customers solve. What the ‘different flavors’ of Unified Communications are and what businesses should be thinking about when they are trying to level up their business comms capabilities. Mitel is a well-established company, having been in the market for almost 50 years, serving many customers. We chatted a little about that big customer base and some of the innovative things that Mitel is doing to serve them. We also explored verticals and some of the focus that Mitel is doing in the vertical markets and why that’s significant. We also discussed the fact that the majority of Mitel’s sales comes through its partner ecosystem and the role that customer lifecycle management plays here, as well as how partners benefit from that partner value prop. Lastly, I asked Martin to walk me through what’s ahead for 2023 and beyond, and what the roadmap for Mitel’s current and future customers looks like, and why that’s something for our listeners, customers, partners, and the industry as whole to be excited about.