Building Silca

These days, you may associate Josh’s name as the man who reinvented Silca, the Italian tyre pump brand founded over a hundred years ago. But as with most of these stories, it was far from a straight path, and anything but easy. He started as a keen and talented cyclist, who later became a brilliant engineer who got his feet wet in motorsport and later went on to be an enormous influence in making the Zipp wheel brand what it is today.