Introducing Traction, Podcast on GTM Playbooks for Enterprise Products
Founded & Funded - En podkast av Madrona Ventures
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As we take a break and plan Season 4 of Founded and Funded, we bring you the first in a new podcast series from Madrona investor, Anu Sharma. In this series, Anu speaks with experienced founders, engineers and product leaders about the mystery of GoToMarket or GTM. Focused on uncovering not just how to measure but how to build a GTM that resonates with customers, the first episode is an interview with Jon Gelsey on the complexities when developers are your customer base. Gelsey, who led AuthO and Xnor.ai through major periods of growth, talks in depth about how the product experience is part of the GTM especially when building a developer centric product. For links to posts on GTM and to the podcasts- https://tractionnow.io/ and available on all podcast platforms.
