How Do You Start a Venture Firm? Here's Our Story

This slightly unusual Founded and Funded is the story of the early years of Madrona as told by the founders and early team members, Tom Alberg, Paul Goodrich, Matt McIlwain and Greg Gottesman.  They recount the first meeting with Jeff Bezos, early missteps by a green investing team and the struggle to raise a fund following the dot com bust. We celebrate our 25th year by talking about the first ten!