Providing virtual gender-affirming care with Jerrica Kirkley and Matthew Wetschler of Plume

Telehealth startups had a boom during the pandemic and for certain marginalized communities not having to physically go onto a traditional doctor’s office allows them to access specialized high-quality care. That’s where this week’s guests come in. Jerrica Kirkley and Matthew Wetschler are the co-founders of Plume, a telehealth company that focuses on transgender care. After Jerrica spent time working in the non-profit world she realized that to enact the change she wanted to see, a VC-backed startup could be a more direct route. Along with providing great care, they’re also dedicated to combatting anti-trans legislation and gathering data on trans care that can help all physicians provide better holistic care. In this episode, they talk about their co-founder relationship, the importance of hiring a team that reflects the community they serve, and how they navigated fundraising in such a conservative environment.